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  About Jubail

Marketing and Selling Programmes

Selling Strategies Through Competition

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The program aim

To develop the participants knowledge, skills and abilities in the field of marketing and selling art to retain agents competitive.

Program contents

• Competition ( concept – importance – goals – characteristics).
• Selecting the marketing sector and identifying the target markets.
•Analysis of the marketing environment using the SWOT analysis model.
• The marketing strategies selections for the organization ( defence – attack – dependence – leadership – challenge).
• Strategies of getting into markets and retaining them.

Target segment

Managers , heads, supervisors and the workers in the field of marketing and selling , relations and the candidates for these jobs.

Duration

30 Hours

language

Arabic
          

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